Any Publicity Is Good

United States Coast Guard Academy Alumni: London Steverson, G. William Miller, Thad Allen, James Loy, Bruce E. Melnick, Harvey E. Johnson, JR.

ISBN13: 9781155406800  ISBN10: 115540680x

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 All publicity is good. There is no such thing as bad publicity. It is better to be attacked and slandered than to be ignored. You must not discriminate between the different types of attention. In the end, all attention will work to your favor. Welcome personal attacks and feel no need to defend yourself. Court controversy, even scandal. Never be afraid or ashamed of the qualities that set you apart or draw attention to you. Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in a crowd, or buried in oblivion. Stand out; be conspicuous at all costs. Make yourself a magnet for attention by appearing larger, more colorful, more mysterious, than the bland and the timid masses.
Burning more brightly than those around you is a skill that no one is born with. You have to learn to attract attention. At the start of your career, you have to attach your name and your reputation to a quality or an image that sets you apart from other people. This image can be something characteristic like a style of dress, or a personality quirk that amuses people and gets you talked about. Once the image is established, you have an appearance, a place in the sky for your star. Attack the sensational, the false, the scandalous, and the politically correct. Keep reinventing yourself. Once you are in the limelight you have to renew it by reinventing ways to court attention.
People feel superior to people whose actions they can predict or control. If you show them who is in control by playing against their expectations, you will gain their respect and tighten your hold on their fleeting attention. Society craves people who stand apart from general mediocrity.

Synopses & Reviews

Publisher Comments:

Chapters:

 London Steverson, G. William Miller, Thad Allen, James Loy, Bruce E. Melnick, Harvey E. Johnson, Jr., Erroll M. Brown, James C. Van Sice, Chester R. Bender, Peter Boynton, J. William Kime, Charles D. Wurster, Owen W. Siler, Daniel C. Burbank, Thomas H. Collins, Paul A. Yost, Jr., John B. Hayes, Willard J. Smith, Timothy S. Sullivan, William D. Baumgartner, Thomas T. Matteson, Terry M. Cross, Steven H. Ratti, Edwin J. Roland, Robert E. Kramek, Billy Tauzin III, James S. Gracey, George Naccara. Free updates online. Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Excerpt: 

  London Eugene Livingston Steverson (born March 13, 1947) was one of the first two African Americans to graduate from the United States Coast Guard Academy in 1968. 

Later, as chief of the newly formed Minority Recruiting Section of the United States Coast Guard (USCG), he was charged with desegregating the Coast Guard Academy by recruiting minority candidates.

 He retired from the Coast Guard in 1988.

In 1990 was appointed to the bench as a Federal Administrative Law Judge with the Office of Hearings and Appeals, Social Security Administration. Steverson was born and raised in Millington, Tennessee, the oldest of three children of Jerome and Ruby Steverson. 

At the age of 5 he was enrolled in the E. A. Harrold elementary school in a segregated school system. He later attended the all black Woodstock High School in Memphis, Tennessee, graduating valedictorian. A Presidential Executive Order issued by President Truman had desegregated the armed forces in 1948, but the service academies were lagging in officer recruiting. 

President Kennedy specifically challenged the United States Coast Guard Academy to tender appointments to Black high school students. London Steverson was one of the Black student to be offered such an appointment.

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Synopsis:

Purchase includes free access to book updates online and a free trial membership in the publisher's book club where you can select from more than a million books without charge. 

Chapters: 

London Steverson, G. William Miller, Thad Allen, James Loy, Bruce E. Melnick, Harvey E. Johnson, Jr., Erroll M. Brown, James C. Van Sice, Chester R. Bender, Peter Boynton, J. William Kime, Charles D. Wurster, Owen W. Siler, Daniel C. Burbank, Thomas H. Collins, Paul A. Yost, Jr., John B. Hayes, Willard J. Smith, Timothy S. Sullivan, William D. Baumgartner, Thomas T. Matteson, Terry M. Cross, Steven H. Ratti, Edwin J. Roland, Robert E. Kramek, Billy Tauzin III, James S. Gracey, George Naccara. 

Excerpt:  

Wilbert Joseph Billy Tauzin III was born December 1, 1973 in Thibodaux, Louisiana, the son of Congressman Billy Tauzin and Gayle Clement Tauzin. After graduating from Bishop O'Connell High School in Arlington, VA, as a National Honor Society Student and 3 sport lettermen (football, wrestling and lacrosse), Tauzin accepted an appointment to the United States Coast Guard Academy in New London, Connecticut. After quitting the Coast Guard Academy his junior year, Tauzin finished his bachelor's degree in marketing at Louisiana State University in 1996. That summer he applied for and accepted an entry-level position selling wireless phones for Bell Atlantic Wireless in suburban Virginia. Three promotions later, he moved to outside sales in Rockville, Maryland. When the desire to return to his home state overwhelmed him, he applied for and accepted a job in Metairie, Louisiana as a Corporate and External Affairs Manager for BellSouth. In a decision that provoked internal dissension in the Louisiana Republican Party, the 30-year-old Tauzin was endorsed by the Republican Party executive committee as its candidate to fill the open seat caused by his father's 2004 retirement from the United States House of Representatives due to his battle with pancreatic cancer. Tauzin bested a crowded ...